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Helping Lyft drivers maximize their financial well-being
Lyft Driver Pay – Summer 2019
As the designer responsible for Payment Products on Lyft's Driver App, I designed an end-to-end, automated financial services product that save drivers $400M annually.
Tasks & Responsibilities
• Product strategy, definition, and goal setting
• Concept validation and research
• Using Sketch to design mockups, iterations, and host design critiques
• Using Principle to create interactive prototypes for critiques, communication, and user testing
• Usability studies and user interview sessions
• Final presentation for buy-in from Lyft's Design Leadership Team
• Product (PM, PMM, Driver Experience Managers)
• Design (Cross-team designers, design system designers, content strategists)
• Research (UX researchers)
• Engineering (SWEs, EMs)
• Customer Support & Experience
Some Brief Highlights
From initial product research and data, I defined the broader product direction by creating a 5-step, execution-ready and user-first design framework. This helped to solidify this product's path to development and rally the team around a singular and focused product mission.
Design Iterations for Onboarding Flow (Maximizing Adoption & User Understanding)
I prototyped and tested multiple options for feature onboarding and educational design methods, in order to find the optimal balance of adoption and user understanding. Since this product is, for many drivers, difficult to understand (due to its tax-related nature), I rigorously evaluated each option for its flow, layout, visual, copy, and information hierarchy.
Exploring New Interaction Paradigms for Lyft's Design System
This product required interactions not widely seen/adopted in the Lyft Product Language (Lyft's design system). I worked to create, prototype, and evaluate (alongside our Design Systems Team) new interaction paradigms for this product, including card swipe & flick, multi-element list filter & sort, and inactive/suggestive actions.
Rigorous and In-Field User Testing
From the beginning, I had 2 research goals and 2 research methods lined up for testing. At Lyft's SF Driver Hub, I independently planned, coordinated, and conducted 1) user interviews for product concept validation, and 2) usability studies with a test device to gauge product usability.
Cross-Functional and Cross-Team Collaboration
This was a large product and a large effort. I worked rapidly across the organization (i.e. with non-Pay teams like Driver Experience) to understand and plan how this product would fit into existing core flows and funnels. I worked cross-function to define product goals, obtain buy-in from stakeholders, continuously refine the product and design, and ultimately present MVP designs to Lyft's Design Leadership Team.